When we discuss watch collecting, the words "classical" and "investment" most often come to mind. But what if even the process of acquiring the desired timepiece can be unconventional?
In this new episode of Watch Waking, we met with Lorenzo Maillard and Maxime Couturier, the owners of the self-proclaimed outcast watch magazine "heist out", to discuss their upcoming one-of-a-kind underground sale with Sotheby's and the new dissident culture of watch collecting.
Maillard and Couturier began challenging the rigid norms of watch marketing some time ago, and in less than one year since the inception of "heist out", they have embarked on a joint project with one of the renowned auction houses. Disruptive by nature, they encourage people to enjoy watches and to eschew cultural norms and dogmas when choosing what to wear on their wrists.
Listen to the new episode to learn about the avant-garde auction and its catalogue, presented in the form of trading cards, understand how brands can strengthen their connections with younger generations, and explore the extraordinary side of collecting timepieces.
Sotheby's x heist out auction lots
On view: Geneva, La Corne à Vin, Rue de Lausanne 47b
8-10 April | 4:00PM-8:00PM
Help us make Watch Waking more exciting. Like, subscribe and leave your comments on the topic and questions you want us to discuss with our guests.
Lisa: Instagram & LinkedIn
Inès: Instagram & LinkedIn
YouTube: www.youtube.com/watchestv
Instagram: www.instagram.com/thewatchestv
Website: www.watchestv.com
Support us on Patreon: https://www.patreon.com/thewatchestv
When we discuss watch collecting, the words "classical" and "investment" most often come to mind. But what if even the process of acquiring the desired timepiece can be unconventional?
In this new episode of Watch Waking, we met with Lorenzo Maillard and Maxime Couturier, the owners of the self-proclaimed outcast watch magazine "heist out", to discuss their upcoming one-of-a-kind underground sale with Sotheby's and the new dissident culture of watch collecting.
Maillard and Couturier began challenging the rigid norms of watch marketing some time ago, and in less than one year since the inception of "heist out", they have embarked on a joint project with one of the renowned auction houses. Disruptive by nature, they encourage people to enjoy watches and to eschew cultural norms and dogmas when choosing what to wear on their wrists.
Listen to the new episode to learn about the avant-garde auction and its catalogue, presented in the form of trading cards, understand how brands can strengthen their connections with younger generations, and explore the extraordinary side of collecting timepieces.
Sotheby's x heist out auction lots
On view: Geneva, La Corne à Vin, Rue de Lausanne 47b
8-10 April | 4:00PM-8:00PM
Help us make Watch Waking more exciting. Like, subscribe and leave your comments on the topic and questions you want us to discuss with our guests.
Lisa: Instagram & LinkedIn
Inès: Instagram & LinkedIn
YouTube: www.youtube.com/watchestv
Instagram: www.instagram.com/thewatchestv
Website: www.watchestv.com
Support us on Patreon: https://www.patreon.com/thewatchestv