WATCHESTV - Watch Waking Podcast
Welcome to the WATCHES TV Podcast Watch Waking!
Watch Waking is an expert show broadcasting watchmaking in a way you’ve never heard before. It is designed for watch collectors, enthusiasts, and industry professionals looking to delve deeper into the fascinating world of horology. We talk about the great craftsmen and women behind your favourite timepiece, business strategies and the latest newsworthy info regarding the industry at large.
We will give you a nice round-up of what is going on in watches in an independent and fresh format and from the heart of watchmaking territory.
Join Lisa on a captivating journey into the heart of timepiece expertise with our guests offering an exclusive insider's view, forecasts, and predictions on the fascinating world of horology.
*New Episode every 2 weeks on Tuesdays, at 11 am CET*
We are based in Geneva and have covered the industry since 2011.
For comments, suggestions or a chat contact us on Instagram or LinkedIn:
Lisa: Instagram & LinkedIn
WATCHESTV - Watch Waking Podcast
WATCH WAKING with ID Genève: Can Luxury Be Sustainable?
According to the Morgan Stanley report for 2023-2024, customers becoming more attentive to prioritising the environmental and social impacts of their purchases, prompting luxury brands to reevaluate not just their end products but their entire supply chains. This shift towards eco-consciousness is reshaping the industry, though progress can sometimes feel slow. The term "sustainability" can, at times, be misused for marketing purposes, leading to accusations of greenwashing rather than genuine change.
While sustainability and transparency become ethical imperatives in presenting the brand, it is important to understand that they are also key drivers of value and growth in the luxury business and economy at large.
To discuss this, at some point controversial topic, we invited the Swiss Maverik of circular watchmaking, the founder of the first B Corp- certified Swiss watch brand, ID Genève, Nicolas Freudiger. He presented us with his perception of sustainability, circular economy, and the importance of transparency. We spoke about eco-collaborations, diamonds and gold as new "fossil fuels", and how luxury can be sustainable.
Do you think luxury can be sustainable?
Help us make Watch Waking more exciting. Like, subscribe and leave your comments on the topic and questions you want us to discuss with our guests.
Lisa: Instagram & LinkedIn
Inès: Instagram & LinkedIn
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Website: www.watchestv.com
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