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WATCH WAKING with Antoine Pin: Can Geneva Watch Days Save the Swiss Watch Market?

• WATCHESTV • Season 2 • Episode 9

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This year, the Swiss watch market is facing an unwelcome decline in export figures. However, there's no need to start panicking just yet.

In this new episode of Watch Waking, we welcome Antoine Pin, the current Managing Director of Bvlgari Watches, soon-to-be CEO of Tag Heuer, and President of the Geneva Watch Association. He joins us to discuss the upcoming Geneva Watch Days, how the show can divert the challenging marketing trends, and the promising future of contemporary watchmaking.

This podcast also offers a valuable opportunity to gain insight into the strategic thinking of someone who will soon lead a brand with an estimated annual revenue exceeding USD 700 million.


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