
WATCHESTV - Watch Waking Podcast
Welcome to the WATCHES TV Podcast Watch Waking!
Watch Waking is an expert show broadcasting watchmaking in a way you’ve never heard before. It is designed for watch collectors, enthusiasts, and industry professionals looking to delve deeper into the fascinating world of horology. We talk about the great craftsmen and women behind your favourite timepiece, business strategies and the latest newsworthy info regarding the industry at large.
We will give you a nice round-up of what is going on in watches in an independent and fresh format and from the heart of watchmaking territory.
Join Lisa on a captivating journey into the heart of timepiece expertise with our guests offering an exclusive insider's view, forecasts, and predictions on the fascinating world of horology.
*New Episode every 2 weeks on Tuesdays, at 11 am CET*
We are based in Geneva and have covered the industry since 2011.
For comments, suggestions or a chat contact us on Instagram or LinkedIn:
Lisa: Instagram & LinkedIn
WATCHESTV - Watch Waking Podcast
STATE OF THE MARKET 2024 - with Oliver Müller
The Eighth Annual Swiss Watcher is out!
We invited Oliver Müller to break down the key moments of the past 12 months and explore what’s next based on current watch market trends. The result? Our longest piece of content ever—but we simply couldn't leave out this vital insight!
📉 Market Overview:
After the post-COVID boom, the market is finally taking a downturn. This shift was anticipated and, to some extent, inevitable—especially in the secondary market. However, the reality has hit harder than expected, particularly for brands that had pinned their hopes on Chinese consumers. Due to internal challenges, in 2024 exports to Greater China dropped by 23% in value. But despite this market shift, the top four brands remain unchanged: Rolex, Patek Philippe, Audemars Piguet, and Richard Mille. These privately owned watchmakers collectively captured an impressive 47% market share in 2024.
Listen to this Podcast to learn more about the brands, trends and what to expect in 2025!
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